Blog
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SEO Explained: What an SEO Vendor Actually Does
For some business owners, SEO seems like an elusive skill. There is a lot of talk about keywords and links, but what exactly does an SEO vendor do? SEO vendors use a variety of on-page and off-page optimization techniques. On-page strategies can be broken down into two categories: those on the front end of the site and those on the back end. The front end refers to the sections the user can see, whereas the back end is the coding that occurs behind the scenes. One of the first steps an SEO vendor will do is carefully choose the keywords [...]
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Why Choose an SEO Vendor?
Hiring an SEO specialist to work in house is an excellent idea. High level SEO results will increase leads, sales, and the overall value of your business. But in today’s marketplace, a top level SEO is going to cost you at least $5-10k per month, not to mention what you would pay for benefits, parking, vacation, etc. You could hire a freelance SEO to work from home for probably $1-$2k per month, but odds are that individual would be lacking industry experience and learning on your nickel. Your project would also be susceptible to the potential trial and error methods [...]
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Five Key Metrics Every SEO Vendor Should Track
In order to determine whether an SEO campaign is working and how to improve it, every SEO vendor should use an analytics platform. Aside from the basic metrics such as uniques, visits, page views, time on site, bounce rate, and so on, there are a few others that offer a more-detailed and valuable analysis of how an SEO campaign is working. Here are five important metrics every SEO vendor should be sure to track: Ranking An SEO vendor should definitely check the ranking of the targeted keywords. Since SEO work is sometimes a game of trial-and-error as to what will [...]
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10 Questions to Ask an SEO Vendor
You need SEO for your site; that much you know. How to choose an SEO vendor from the thousands available online is another story, however. We have compiled a list of ten questions to ask every potential firm before you hire them to avoid being misled by savvy salesmen or a lack of SEO knowledge on your part. A top SEO vendor should be able to answer every one of these questions. Question #1: How will you choose the keywords for my website? All keywords are not created equal. Though there are various ways to determine keywords, the best way [...]
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How to Choose an SEO Vendor
With countless SEO companies vying for your attention online, finding the right SEO vendor for your business can seem like a daunting process. What criteria should you use to evaluate an SEO firm? How much should it cost to get the results you want? You know that SEO takes time and that you won’t see results overnight, but what is a realistic time frame to wait before you start to see the effect of an SEO vendor’s work? Here are eight suggestions to follow when comparing SEO vendors that should make your decision-making process easier. Know the basics of SEO [...]