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Hiring an SEO specialist to work in house is an excellent idea. High level SEO results will increase leads, sales, and the overall value of your business. But in today’s marketplace, a top level SEO is going to cost you at least $5-10k per month, not to mention what you would pay for benefits, parking, vacation, etc. You could hire a freelance SEO to work from home for probably $1-$2k per month, but odds are that individual would be lacking industry experience and learning on your nickel. Your project would also be susceptible to the potential trial and error methods associated with the learning curve of SEO.

If you’re serious about investing in long term SEO, as well as making an immediate impact, it makes sense to hire a professional SEO vendor. Getting your site worked on by a living, breathing organic SEO company for $3-10k per month is well worth the investment and will have lasting results.

There are several advantages of working with an SEO firm. Online experience in your desired vertical is crucial to a successful SEO campaign. An experienced company will already have industry knowledge and existing relationships related to your project. For example, they will already have relationships with webmasters, online networks and contacts in a wide array of niches. That way you can hit the ground running and start to see immediate results versus spending your first payment on due diligence performed by an SEO while they get know your industry.

A professional SEO company already has a multitude of vendors, “ninjas” and partners that can benefit your campaign. They will have an existing network of link builders, content writers and social media experts that are at their disposal. Experienced SEO’s can benefit clients campaigns by stacking your needs to their current media spends, thus getting you additional bang for your buck.

Creating clear goals, individual strategies and deliverables is all part of what an SEO vendor can provide. Focusing on increasing keyword rankings that deliver clients ROI is also critical to a successful campaign. Clients can leverage their monthly SEO spend to utilize an SEO’s resources, such as web design, web development and social media, at discounted pricing. Things like these will save a business time and money and allow them to be a driving force in the online marketplace.